The Dark Psychology of Founders and Entrepreneurs
Money, fame, and power … These three combined are more than enough to spoil an individual, any individual. You stop […]
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What You Need to Know About Persuasion as A Small Business Owner
Opening a business is a new adventure, a one that you’ve never experienced before. It could be challenging, you could
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Marketing for Non-marketers: What You Need to Know About It as A Small Business Owner
For many, marketing is an synonym for spam. Those rude cold calls that interrupt you while you’re in a meeting,
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What Makes A Big Company A Big Company? (A Marketing Professional Point of View)
In this article I am not going to present solid facts, nor I am going to perform a comprehensive study.
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Why Do Small Businesses Fail? And How to Avoid A Similar Destiny?
Most small businesses are started by skilled workers, you make good pizza so you open a pizza restaurant, you’re a
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A Smooth Sea Never Made A Skilled Sailor: The Challange that Faces Every Business, Especially Small Ones
My engineering background has made me view businesses as systems, machines, complex, non-deterministic machines. In basic arithmetic 1+1 always =